We begin by establishing a shared understanding of strategic and tactical project goals with our partners. We engage strategy, product, design, media, and marketing experts from the outset, ensuring short- and long-term objectives, contextual and organizational parameters, and creative and technical possibilities and constraints are considered from the start. Those shared objectives form the foundations of our project roadmaps, outlining deliverables, timelines, and roles of our team and partners.

Discover

We design research methods and instruments – from surveys to interviews, workshops or A/B testing protocols – that are tailored to project goals. Data is collected through both qualitative and quantitative approaches to uncover user needs, behaviours, and motivations, alongside contextual and policy constraints and opportunities.

Define

We analyze findings to reveal patterns, challenges, and potential opportunities. We translate this research into user-focused, actionable insights, using diagnostic tools like personas, user journeys, and briefs that clearly articulate the problem and guide the solution phase.

In collaboration with partners, we co-create a design strategy that prioritizes the project’s key opportunities and translates them into a clear creative and technical direction. We then set out a path for technical implementation, including iterative testing and refining.

Ideate‍

We translate our strategy into design concepts and components by producing wireframes, styleframes and prototypes visually representing the project's structure, visual identity and content. These concepts are reviewed with partners for further refinement.

Prototype‍

The refined design concepts are user-tested to validate design and content effectiveness using methods such as creative and usability testing. We refine and iterate the deliverables based on user feedback until we reach a robust final version.